Offline and Online Consumer Decision-making Process
The process of making decision are very similar whether the consumer is offline or online. But one some major differences are shopping environment and marketing communication.According to traditional consumer decision model, Consumer purchase decision typically starts with need awareness, then information search, alternative evaluations, deciding to purchase and finally, post-purchasing behavior.Merchants choose an fancy clone script mainly based on references, clarity and menu navigation, terms of delivery, graphic design and additional services.
The Evolution of Ecommerce Script
The internet plays an important role in our daily life in that people can communicate through
internet to others who is actually on the other side of the Earth, can send email around the pendulum, can search information, can play game with others, and even can buy things online.This sales of Online growth is achieved by using Online store script.
Online marketplace script is a current phenomenon which has developed a great importance in the modern business environment. The evolution of online shopping store script has opened the door of opportunity to exploit and provide a competitive advantage over firms.
Online retailers are looking to understand consumers’ buying behavior and are aligning with consumers’ desire to shop from the comfort of their homes and offices, and even on the move. This change in consumer behavior, along with the availability of cheap and reliable technology for secure transactions, has led to a significant growth in online sales around the world.
Growth and Trends in Online Shopping
Merchants choose an fancy clone script mainly based on references, clarity and menu navigation, terms of delivery, graphic design and additional services. Complicated customers read discussions on the Internet before they spend their money on-line and when customers are unable to find the product quickly and easily they leave online-shop.
Consumers are looking for more convenience (time and money saving), cheaper prices and
wider selection when they shop online. Online store script helps customer to fulfill their requirements . Consumers who value the convenience, prices and wider selection of internet shopping tend to purchase more online and more often.
The most major discriminant variable between web shoppers and non shoppers was found to be web- shopping motives concerning time efficiency, availability of shopping on 24 hours basis and queues avoidance.
Factors of Online Shopping
Factors that encourages online shopping are as follows
- Convenience (no traffic,crowds,24 hr. access)
- Better Product Selection
- Useful Delivery Mod
Advantages in Online shopping
- 24/7 shopping
- Saves time
- Comparison shop
- Price comparison
- Consistency between advertised price and site price.
- Sometimes no cost delivery even to third party receiver
- ease in merchandise cancellation or return
- sometimes tracking of shipping available
- large online shopping site offering store comparison and sometimes no taxes
The consumer value includes four components- efficiency, excellence, play and aesthetics. Consumer value analysis sheds light on the complex issues surrounding the viability of shopping malls against the competition from internet. Social Ecommerce Script enhances the experience of shopping, area of shopping, comfort level and products variety. It widens the customer’s imagination towards products and inducing them to looking for varieties and satisfying their hunger for fun and pleasure.